About Us

RuffRanks.com is a technology demonstrator website intended to present the outcome of extended efforts to leverage modern technologies to humanize and democratize access to data. This website incorporates a range of technologies, new and old, well-established and cutting-edge, but instead of focusing on the technologies, the site focuses on data story telling and user engagement with the data.

Some of the key technologies found on this site:

  • Off the shelf content-management software (CMS)
  • Mostly off-the-shelf AI chatbot
  • Retrieval Augmented Generation (RAG) built using off-the-shelf components
    • Populated with nearly 200 3rd party hand-picked articles and documents
    • Populated with extensive data and summaries from 200,000 dog food reviews
    • Populated with deep dive qualitative reports drawn from the dog food data
    • Tuned to work well for our use case (custom embedding options, query limit options, moderation rules)
  • A custom ‘Belle’ virtual assistant to guide users through the data and site
  • A custom AI generated avatar for Belle
  • Bellomy’s proprietary brainstorming technologies
  • Bellomy’s proprietary content production pipeline
  • Bellomy’s proprietary ‘tell me a story’ capability for data story telling from diverse data sets
  • Bellomy’s proprietary ‘social-ify’ capability that turns research data into bite-size mini-stories in a social feed
  • Bellomy’s proprietary AI generated personas/segments
  • Much more

The objective of this site is to serve as an introduction to what is possible when technology meets humanity.